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ninefold.

five public stories, one pattern.

each company stumbled in a different place, and each sent signals before it did.

five cases. one question.

where did the business stop moving as one?

none of these stumbles came without warning.

would you notice the same signs inside your own business?

check the signals
  • The Kodak Tower in Rochester, New York, its name lettered across the top

    lesson: strategy

    Kodak

    it invented the digital camera, then filed for bankruptcy.

  • A nearly empty New York subway carriage during the 2020 stay-at-home order
  • The tail of a Southwest Airlines Boeing 737 on a runway
  • A bowl of Maggi noodles beside a glass of masala chai on a stone ledge
  • A car raised on a lift in a Bangalore service station, a man in a shirt watching as mechanics hurry past